Operations#

The Operations section gives you transparency into your delivery performance and shipment data. It helps you monitor how shipments are progressing, how carriers perform, and where attention may be needed.

Recommended for: Operations, Management

Operations expands in the sidebar into four sub-pages:

• Shipments
• Delivery Times
• Orders
• Triggers

Shipments and Orders each open on a List tab — a searchable, filterable table of individual records — with an Analytics tab alongside it for the aggregated dashboard. Delivery Times and Triggers are analytics dashboards only.

Shipments#

The Shipments sub-page shows all shipments that Karla has captured for your shop within a selected time frame.

What You Can Do Here#

• View all shipments for a specific period
• Filter shipments by:
  • Date range
  • Customer segments (e.g., Shopify tags)
  • Shipment phase
  • Delivery status

What Insights You Get#

• Carrier performance at a glance (e.g., normal vs delayed shipments)
• Comparison across different carriers
• Visibility into shipment outcomes such as returns

Shipment Table#

The shipment table lists all shipments matching your filters and allows you to:

• Identify specific delivery issues
• Filter for special cases (e.g., returned shipments)
• Open an individual shipment to inspect its full event history

To export shipment data as a CSV file for your operations or logistics team, switch to the Analytics tab and export from the dashboard there.

Fulfillment Report#

On the Analytics tab, the Report dropdown switches between Shipment overview and Fulfillment. The Fulfillment report is a follow-up queue: shipments that were recorded as fulfilled but that the carrier hasn't picked up or moved since, once they are older than a minimum age.

• The queue lists each shipment with its order number, tracking number, carrier, destination, order and recorded fulfillment times, hours since recorded fulfillment, and its latest event.
• The summary counts every open shipment without an observed handover — split into over and within the minimum age, inside and outside your selected dates — plus shipments with no recorded fulfillment timestamp at all.

Filter the report with:

• Country codes and Carriers — pick one or more of each (all by default).
• Recorded fulfillment (UTC) — Last 7 days, Last 30 days (default), Last 90 days, All history, or Custom dates. The range uses the recorded fulfillment date, not the order date, and includes both endpoints.
• Minimum age (hours) — how long a shipment must have waited since recorded fulfillment to appear in the queue. At least 24 hours.

Click Apply to update the report. Save applied settings remembers your filters for you and this shop in this browser; Reset restores the defaults.

Delivery Times#

The Delivery Times sub-page focuses on how long your shipments take to arrive.

What You Can See#

• Average delivery time in:
  • Business days
  • Calendar days
• Delivery time development over time
• Performance based on different timestamps, such as:
  • Order placed → delivered
  • Order fulfilled → delivered

These views help you understand carrier performance more accurately.

Carrier & Country Comparison#

If you ship to multiple countries, you can:

• Compare delivery times by country
• See how different carriers perform in each region

This makes it easier to identify where delivery performance differs and where improvements may be needed.

Delivery Targets & Anomalies#

If you have a target delivery time (e.g., delivery within 5 days), you can:

• Check whether this target is being met
• See what percentage of shipments exceed the threshold

You'll also see anomalies, such as shipments that have not been delivered after several days. These shipments may require:

• Follow-up with the carrier
• Proactive communication with customers

Orders#

The Orders sub-page provides additional insights based on your shop data.

What You'll Find Here#

• Order distribution (e.g., by country)
• Orders that used discounts
• An orders table with individual entries

You can also open specific tracking pages directly from this view to see what customers experienced.

Triggers#

The Triggers sub-page shows delivery-related notification triggers sent to your systems (e.g., Klaviyo).

What This Includes#

• Trigger types such as:
  • In transit
  • Out for delivery
  • Delivered
• Distribution shown as percentages or counts
• Filtering by carrier

This helps you understand:

• How often certain delivery events occur
• Which carriers generate which triggers
• What information is being sent to your messaging tools

How to Use Operations Effectively#

Together, these views help you stay proactive, transparent, and informed about your delivery operations.