Naughty Nuts x Karla
Boosting Repeat Purchases and ROI
Redefining Nut Butters and Snacks with Natural, Innovative Flavor
Naughty Nuts is a creative food brand on a mission to reinvent traditional nut butters and snacks with bold flavors and simple, high-quality ingredients. Born from a frustration with bland, overly processed spreads, the founders set out to bring real taste and transparency back to the pantry.
Today, Naughty Nuts delivers a range of organic nut butters, spreads, and snacks made without added sugar or palm oil, crafted with clean vegan ingredients that still deliver surprising flavor explosions. The brand combines innovation with natural ingredients, creating products that are both delicious and nutritious.
Turning Post-Purchase Tracking into Revenue and Customer Loyalty
Naughty Nuts partnered with Karla to transform its post-purchase journey into a measurable growth engine. Previously, key touchpoints after checkout were left to carriers, missing opportunities to engage and retain customers.
By implementing a branded, interactive tracking experience, Naughty Nuts not only drove upsells but also enhanced the customer experience. Within three months, the initiative generated €17.7k+ in upsell revenue, achieved a 12.4x ROI, and saved over 1,000 support tickets. This approach proved that post-purchase moments can be a powerful lever for revenue growth, customer satisfaction, and operational efficiency.
"Thanks to Karla, we now offer comprehensive delivery transparency to our customers, reducing the volume of delivery related enquiries significantly. The branded touchpoints are a powerful tool, significantly boosting retention. I highly recommend Karla to others seeking similar benefits, it has generated 10x ROI for us in the first month!"
"Karla is our post purchase solution of choice – boosting retention and saving costs. Our branded delivery updates are a powerful tool that significantly boost retention. Delivery transparency and easy selfservice flows reduce our customer service's work by 32.5%!"