FREDA x Karla
Enabling smart recommendations for increased customer engagement
Turning Frozen Food Into Fantastic Home Dining
Freda is a culinary startup that aims to redefine frozen food by offering high-quality, chef-crafted meals. The brand's mission is to elevate frozen convenience food from a last-resort option to a favorite meal, delivering gourmet pizzas, pasta, and more in under 10 minutes.
Using handcrafted recipes, premium ingredients, and shock-freezing for maximum flavor, Freda brings restaurant-style taste to customers' kitchens. The brand combines convenience with quality, making gourmet dining accessible at home.
Turning Post-Checkout Moments Into 25x ROI
Freda partnered with Karla to leverage post-purchase moments as a high-performing upsell channel. By recommending complementary products—like pasta with pizza—customers engaged immediately, leading to a 4% click-to-purchase rate and an impressive 25x ROI.
The solution activated additional revenue seamlessly, delighted customers, and boosted overall upselling success. This proves that thoughtful automation can scale both profit and customer satisfaction, transforming post-checkout interactions into meaningful revenue opportunities.
"Ensuring a seamless delivery experience with reliable tracking is paramount for customers when awaiting their frozen pizzas. Remarkably, up to 60% of our customers visit their tracking page during delivery. Karla has empowered us to capitalise on these additional touchpoints for upselling and retention."
"Da war ich erstmal skeptisch – Ergebnis war glasklar! 25x ROI – unser Upselling-Umsatz ist durch die Decke gegangen. Wer Pasta kauft, bestellt später auch Pizza oder umgekehrt. Einfach aktiviert – Umsatz gesteigert. Die Kunden feiern's – wir auch."