Miralina x Karla
Boost in AOV after 12-day Upsell cycle
Premium Halal Sweets Crafted for Better Taste and Quality
Miralina is a modern confectionery brand focused on creating premium halal sweets that combine quality ingredients with cultural inclusivity. The brand has built a reputation for delivering thoughtfully crafted products that appeal to diverse audiences while maintaining high standards of taste and quality.
With a direct-to-consumer model, Miralina has established itself as a trusted name in the halal sweets category, emphasizing innovation, quality, and customer satisfaction. The brand's approach centers on creating products that celebrate cultural diversity while delivering exceptional taste experiences.
19% higher AOV, 12-day repeat purchases, and 39% less customer service effort — all through an engaging post-purchase journey.
Miralina partnered with Karla to transform its post-purchase journey into an engaging experience that drives both revenue and customer loyalty. By introducing proactive delivery updates, engaging content, and strategic upsell prompts, Miralina created a seamless journey that keeps customers connected and interested.
The results exceeded expectations: within a short timeframe, Miralina achieved a 19% increase in average order value, saw customers returning to purchase again within just 12 days, and reduced customer service efforts by 39%. The solution generated €45.8k in upsell revenue, proving that thoughtful post-purchase engagement can drive significant business impact while improving operational efficiency.
"Karla hat unsere Post Purchase Journey zu einem Erlebnis gemacht. Noch mehr Kunden werden zu treuen Fans und kehren innerhalb von nur 12 Tagen in unseren Shop zurück um erneut zu kaufen!"
"Karla has turned our post-purchase journey into a true experience. More customers are becoming loyal fans, returning to our shop within just 12 days to buy again. We're now able to confidently focus on improving lifecycle value and market expansion."